Let’s face it! We all need to have an advertising presence online. There are so many great companies that can do that for you. But did you know that digital ad prices increased more than tenfold compared to direct mail?
Here’s a few stats to consider:
Facebook reported that their average price per ad increased 24% in 2021 over the previous year. By comparison, the average price to mail a single postcard only increased 1.57%.
✓ Did you know the USPS reports the average household receives 7,750% more emails than mail pieces per day — an average of 2 direct mail advertisements as opposed to 157 emails a day? In today’s digital landscape, more people are becoming overwhelmed by the massive influx of digital ads and are ignoring them more often. The stats show people are now more receptive to receiving direct mail marketing than ever before.
✓ Actions consumers have taken because of receiving direct mail: 57% visited the brand’s website, 53% searched for that brand online, 46% searched for online reviews, 38% visited a retail location, 36% made a purchase, 28% visited another website, 20% checked that brand’s social media. *The State of Direct Mail(2023)
Why Our Direct Marketing Hits the Mark
Local Winning Strategy has been formed from a need to get attention from consumers that draw a positive action for our clients. We specialize knowing your trade area. No two neighborhoods are alike, and we don’t treat them as such. We will reach your target with a compelling message at the right place, at the right time—all while being the low-cost leader utilizing postcards.
Our expertise in last mile marketing is unsurpassed with over two decades of experience in eliciting action from consumers to your message.
Let’s have a discussion and we’ll customize a strategy for you to succeed in owning your trade area.
Postcards & Benefits
Smarter targeting delivers high-impact performance at an affordable price.
Getting the right message to the right consumers (and more of them) is critical, especially when over half of consumers surveyed say they're more likely to make a purchase when direct mail ads are relevant to them¹. With Local Winning Strategy Postcards you can build a better audience and connect 1:1 in the mailbox with offers that feel personal, all for a lower cost than solo mail. The magic lies in carrier route level targeting fueled by Consumer Intelligence.
Precision at Scale
Zero in on ideal audiences from an 80+ million household reach.
Personalization
Every postcard is addressed by name.
Predictability
Rely on our consistent in-home delivery.
Performance
Use postcards to deliver the most efficient cost per acquisition compared to other mail formats.
Ready to Own Your Neighborhood?
Let’s map your best zip codes, show you what’s possible, and get your campaign in mailboxes.
Get Started Today!
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